DROG Group is a social business dealing with disinformation in a non-traditional way.
There are multiple levels of counter disinformation: from the direct intervention level up to meta-level solutions.
At DROG we operate on the meta-level. We need to create our own playing field. Accept that disinformation has a high entertainment value and use those same techniques to make something else, something harmless that will meet the demand.
Vision
2022: Generations
How to classify interventions: a generational model. Solution-based definitions
2020: Disinfonomics
A transactional business model to identify precision interventions
2018: Prebunking
The four basic principles that are at the foundation of the Bad News game.
press and awards
our nerd community
At DROG Group we collaborate. Read more about the way we work here. But the most important part is that in our projects there is no clear distincition between freelancers, employees, partners, researchers and policy makers. As a social business we are here to make a positive and sustainable impact on the online world.
how we work
OUR 5-STEP MAKER MODEL
If we cannot repurpose existing solutions, we line up scientific ideas, identify tech transfers, allocate innovation funding, bounty out the work to fully remote entrepreneurial gigs, and then incubate an independent social business spinout.
Round up Experts
We take on technology transfer projects with universities and applied scientists. Or we roll our own.
Find funding
We pitch to launching customers, apply for government grants, donations, and investors.
Find Nerds
We outsource partial gigs globally to remote project members via crypto-bounties, and offshore invoicing.
Watch Starwars
Fly in some artists, artisans, photographs, hispters to punch them in the face just for funsies.
Scale up, spin-out
When successful we incubate scale-up these projects into products or independent social businesses.
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